Founded in 2016, we are Riyadh’s new independent perfumery
FRA’ED meaning “SOLO” was originally conceived as a shop to escape the crowds of the department stores allowing you to find your perfume at your own place.
Scent is an important part of your identity. Have you ever smelt a scent on someone that truly intrigued you and flirted with your brain for the whole day?
It’s almost certain this was a “Niche Perfume.”
Niche perfume is the opposite of a mass produced designer celebrity fragrance or what everyone else is wearing. Made with rare and hard to find ingredients.
What is the concept of Fraed company ?
The concept of “FRA’ED” is based on the need to improve and enhance the customer‘s experience when shopping for fragrances.
What is the future vision for Fraed company ?
It’s been said that you can dream, create, design and build the most wonderful place in the world. But it requires people to make the dream a reality.
This is AL FRA’ED and our journey continues in the Gulf area.