7814 Prince Turki Ibn Abdulaziz Al Awwal Rd, Hittin, Riyadh 13513 4956
 

 

Opening Hours

Sat - Thu: 2pm - 11:30pm

Friday: 4pm - 11:30pm

Telephone: +966 11  203 0109
Fax: +966 11 419 4914
Email: info@fraedinternational.com

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© 2018 by Fraed International 

Francesca

 

Bianchi

In my laboratory in Amsterdam I create my perfumes, which are then fully prepared by hand in a laboratory in Italy. The constant search for quality material is not just crucial for the achievement of the perfume, but is an ever-lasting passion to which I am compelled to surrender. 

Actual circumstances, states of mind and intuitions fraught with a troubling, sensorial, emotional or spiritual meaning are the source of my inspiration. These are my epiphanies. I am not interested in merely copying their smell, but in conjuring them up and at the same time, expressing the emotional thrill I experience during these epiphanic occurrences.

The creation of a perfume is a very long and complex process, and it takes me a hermit life to devise a formula which I then blend, holding my breath at every drop I add as in a sacred ritual. At those ecstatic and silent moments, I feel like an alchemist which through a transformation gives  birth to something new, which is not the simple addition of different materials.